Privacy Policy
FTECH operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”), in order to provide you, the customer, with a curated shopping experience. FTECH is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.
By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include information that has been anonymized or de-identified.
Depending on how you interact with the Services, we may collect or process the following categories of personal information:
Contact Information: name, email address, billing address, shipping address, phone number
Financial Information: payment method details, transaction confirmations (processed via third-party payment processors)
Account Information: username, preferences, and account settings
Transaction Information: products viewed, added to cart, purchased, returned, exchanged, or canceled
Customization & Fit Information: pupillary distance (PD), working distance, prescription details, frame configuration (for made-to-order loupes)
Communications: inquiries, customer support correspondence, reviews, and feedback
Device & Usage Data: IP address, browser type, device identifiers, and interaction data
Cookies & Tracking Data: as described below
Sources of Personal Information
We collect personal information from the following sources:
Directly from you when you place an order, create an account, or contact us
Automatically through cookies and similar technologies
From Shopify and service providers acting on our behalf
From advertising, analytics, or marketing partners where applicable
How We Use Your Personal Information
We use personal information for the following purposes:
To Provide the Services: order processing, payment processing, fulfillment, shipping, returns, exchanges, warranty, and customer support
Customization & Fit Services: production and adjustment of made-to-order optical products
Service Improvement: analytics, troubleshooting, and performance optimization
Marketing & Advertising: promotional communications and interest-based advertising (where permitted)
Security & Fraud Prevention: account protection, fraud detection, and misuse prevention
Legal Compliance: compliance with applicable laws, regulations, and enforcement of policies
Cookies and Tracking Technologies
We and our partners use cookies, pixels, and similar technologies for essential site functionality, analytics, and advertising. You may manage cookie preferences through your browser settings or applicable consent tools.
How We Disclose Personal Information
We may disclose personal information to:
Shopify and affiliated commerce infrastructure providers
Payment processors, shipping carriers, and logistics providers
IT, analytics, customer support, and marketing service providers
Advertising partners (where applicable and permitted)
Government authorities or legal entities when required by law
Parties involved in a business transaction such as a merger or acquisition
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, including the right to request access, correction, deletion, portability, or to opt out of certain uses.
Requests may be subject to identity verification and legal limitations.
Additional Disclosures for California Residents
This section applies solely to residents of the State of California and is provided in accordance with the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (“CCPA/CPRA”).
Categories of Personal Information Collected
Within the past twelve (12) months, FTECH may have collected categories of personal information described in this Privacy Policy, including identifiers, commercial information, internet or electronic network activity information, approximate geolocation data, and inferences drawn from such information.
Sale or Sharing of Personal Information
FTECH does not sell personal information for monetary consideration.
However, certain data sharing activities related to analytics or advertising may be considered “sharing” under California law. California residents have the right to opt out of such sharing where applicable.
California Privacy Rights
California residents may have the following rights, subject to legal exceptions:
Right to Know
Right to Delete
Right to Correct
Right to Opt Out of Sale or Sharing
Right to Limit Use of Sensitive Personal Information (where applicable)
Right to Non-Discrimination